About Confused.com

About Confused.com

The UK's first comparison site since 2002

For over two decades, Confused.com has been helping millions of UK households compare prices on insurance, energy and financial products, saving them hundreds of pounds every year.

Our Story

Confused.com launched in 2002 as the UK's very first car insurance comparison website. At a time when comparing insurance quotes meant hours of phone calls and paperwork, we gave consumers the power to see prices from dozens of providers side by side in minutes. It was a revolutionary idea that changed the insurance industry forever.

Today, Confused.com is one of the UK's most recognised and trusted comparison brands. We have expanded far beyond car insurance to help people compare home insurance, travel cover, van and motorbike policies, energy tariffs, broadband packages, mortgages and car finance deals. Our platform connects consumers with over 100 trusted providers, ensuring they always get a fair deal. We are proud to be certified by the Plain English Campaign, reflecting our commitment to making financial products understandable for everyone.

Transparency First

Transparency First

Plain English, always

We cut through jargon so you understand exactly what you are buying and paying for.

Your Savings Champion

Your Savings Champion

Hundreds saved every year

51% of car insurance customers save Β£511. We fight for the best deal on your behalf.

Trusted Since 2002

Trusted Since 2002

The UK's original

Over 20 years of helping millions compare, switch and save on their household bills.

Our Commitment to You

At Confused.com, we believe that everyone deserves access to fair prices and clear information. That is why we have built tools like our Beat Your Renewal guarantee, which promises to find you a cheaper like-for-like policy or give you the difference plus Β£20 back. Our Rewards+ programme goes even further by rewarding you every time you buy through us with a Β£20 gift card and free hot drinks every month for a year.

We are regulated by the Financial Conduct Authority and work only with trusted, established providers. Our editorial team publishes expert guides, tips and advice through our Insights hub, helping you understand everything from how car insurance premiums are calculated to the best ways to cut your energy bills. Whether you are a first-time driver, a new homeowner or a seasoned switcher, Confused.com is here to help you save.